Moustafa Shokry
Marketing Head / B2B & B2C Growth

Moustafa
Shokry

A marketing professional with over 14 years of experience across multiple fields of marketing. I help businesses achieve their strategic objectives and secure a strong competitive position in the market.

Egypt
7 Years
Experience in Egypt
KSA
7 Years
Experience in KSA
Let's Talk Growth Connect on LinkedIn

Professional Journey

A chronological timeline of my career progression, showcasing my growth and leadership in digital and performance marketing across Egypt and KSA.

Multimedia Designer

PENINSULA

2011
Multimedia Content Video Editing Visual Storytelling Branding Materials Editorial Design
Egypt Cairo, Egypt
🎨
📈

Marketing Specialist

IMFND

2013
Content Marketing SEO & PPC Social Media Ads Art Direction Motion Graphics Project Scoping
Egypt Cairo, Egypt

Senior Marketing Specialist

DERAAH FOR TRADING

2017
E-commerce Growth UI/UX Optimization Performance Marketing A/B Testing Influencer Collaborations Data-Driven Campaigns
KSA KSA
🛍️
🎯

Senior Digital Marketing

AlQotr Surveying

2021
Event Management SEO B2B & B2C Strategy Lead Gen Google Ads Brand Identity CRM Frameworks
KSA KSA

Head of Marketing

FST-Institute

2024
Social Media Strategy Team Leadership Budget Optimization ROI Maximization SEO & Web Traffic Sales Alignment
KSA KSA
💡
🚀

Marketing Concultant

Medica Scope

2025 - Present
Marketing Strategy Formulation Go-to-Market & Action Plans Brand Identity & Positioning Digital Presence From Scratch Website Architecture & Roadmaps Organizational Design & Structuring Team Building & Role Delegation Team Building & Role Delegation
Egypt Cairo, Egypt
THE STRATEGIC CORE

My true value lies in
Strategy & Planning.

I specialize in architecting bespoke strategies that evolve with a company's specific lifecycle and growth stages. What sets me apart is a multidisciplinary background in Finance, HR, Operations, and Sales.

This allows me to bridge the gap between departmental tasks and high-level corporate objectives, ensuring that every action plan is precisely synchronized to deliver measurable, bottom-line results.

🧠 Strategy
💰 Finance
📈 Sales
👥 HR
⚙️ Ops

Core Expertise

A strategic leader with hands-on experience across all marketing verticals. I design comprehensive roadmaps, set measurable KPIs, and oversee cross-departmental execution to drive scalable growth.

💰

Performance
Marketing

Strategic annual planning, budget management, and ROI forecasting. I focus on precise audience targeting and channel optimization to maximize profitability.

🔍

SEO
 

Full oversight of keyword strategy and technical architecture for CMS or custom-built platforms, ensuring sustainable organic growth and competitive rankings.

📱

Social
Media

Developing multi-platform strategies and monitoring execution to ensure a consistent brand presence and data-driven performance improvements.

✍️

Content
Marketing

Journalism-rooted content strategy and professional copywriting designed to align brand messaging with the specific needs of target audiences.

🎨

Art
Direction

Expertise in creative tools and visual planning. I define and maintain a cohesive brand identity that strengthens market positioning and visual impact.

Experience By Industries

Over the years, my career has allowed me to dive deep into diverse sectors. These are the industries where I have specialized most extensively, delivering impactful growth and results that exceed both my professional standards and the business objectives.

☁️
SaaS
⚙️
Engineering
🎓
Training
🍴
F&B
📰
Journalism
🎁
Cosmetics

Academic Background

My academic journey has built a strong foundation that combines technical, marketing, and business management expertise, shaping my career in digital marketing and leadership.

🎓

Bachelor's Degree

Information Systems

Specialized in Database Engineering

2007 - 2011

🎖️

Diploma

Digital Marketing

Media Buying – Content Marketing

2012 - 2013

🏛️

MBA

Master of Business Administration

Riviera University, Paris

2022 - 2025

Skills & Tools

I utilize a comprehensive suite of advanced marketing tools to drive performance, track growth, and optimize digital strategies for maximum ROI.

Google Ads
Google Tag Manager
Google Search Console
HubSpot
Looker Studio
Clarity
Google Analytics
Meta Ads
WordPress
Zapier
Yoast
LinkedIn
Metricool
Canva
SEMRush
Airtable
HTML
CSS
ClickUp
Excel
Contact Moustafa Shokry

Let's work
together

Ready to scale your business? Let's create something impactful together. I'm available for strategic consultations and growth partnerships.

📞
Call Me +2 01005443017
✉️
Email Me info@moustafashokry.online Moustafashokry.gm@gmail.com
Connect on LinkedIn →